What is a Blog?
This blog, Click and Bucks is an example of a blog. I blog about how to make money from blogging.
The Wikipedia entry for blog is:
“ a website with informal diary-style text entries“.
HOWEVER.. this definition is 20 years old!
Blogging has changed a lot since the late 1990’s!
New Definition of Blog
The definition of a blog is now significantly broader.
Most modern day bloggers don’t use a blog like a diary.
Blogs are now:
- Focused on a particular topic
- Two-way form of communication
- Widely discoverable
- Media rich
How Blog Posts have Changed
Old style blog posts – Diary updates, like a journal. Followers read every post. If you missed a post, you had to go back to catch up with the story.
Modern day blog posts – Standalone articles. No one expects a reader to read every post. Every blog post is narrowly focused and makes a specific point.
The new definition of blog should be something like:
‘Robot Wisdom’ and the Origins of Blogging
On 17 December 1997, a guy from Ohio with a huge beard named Jorn Barger created the first blog. He called it ‘Robot Wisdom’.
He referred to it as a ‘weblog’ – describing the process he used to “log the web” as he roamed the (very limited) internet. His blog was simply a list of pages he had viewed that day, and that interested him.
The word ‘blog’ (a shortened version of ‘WebLog’) was coined by Peter Merholz, in 1999. ‘Blog’ was soon being used as both a noun and a verb; and the word ‘blogger” referred to the blog’s author.
Blogger’s Code of Conduct
In 2007, a Blogger’s Code of Conduct was proposal by a guy called Tim O’Reilly. He suggested bloggers and readers should self-regulate their own conduct. He proposed seven ideas:
- Take responsibility not just for your own words, but for the comments you allow on your blog
- Label your tolerance level for abusive comments
- Consider eliminating anonymous comments
- Ignore the trolls
- Take the conversation offline, and talk directly, or find an intermediary who can do so
- If you know someone who is behaving badly, tell them so
- Don’t say anything online that you wouldn’t say in person.
99% of bloggers and readers are friendly and know that blogging involves symbiotic relationships.
Ignore the other 1%!
There are endless reason why people blog.
I’ve written a list of reasons why people blog. Leave a comment with reasons I’ve missed!
1) To Make Money
Yes you can make money from blogging! Some bloggers make a lot of money.
Before I started blogging, I thought people blogged for fun. I remember watching a reality TV show where the boyfriend wanted his girlfriend to get a job. She suggested blogging- he wasn’t so sure. The next episode he was like, Yeah honey! You got to start a blog! I guess he did some research that blew his mind!
Bloggers earn money from diverse sources, including affiliate marketing, eBooks, instructional courses, services, products and advertising (ads placed on your blog).
I had no idea how much money you could make from a blog. Even just a few thousand dollars/month can seriously change your finances!
2) Share your Passion
A blog is a great way to share passions and with other like-minded people. There are many different types of blogs. Whether it be parenting, lifestyle, cooking, photography, fashion or fishing.. Blogging about your passions is fulfilling. When I blog about my passions sometimes I feel I could write forever.
3) Share your Knowledge
Everyday billions of people are searching for:
a) solutions to problems
b) answers to questions
Share your experience to help others in a really practical way. A recent survey showed bloggers are the 3rd most trustworthy source of information.
Your blog could be a go-to source for information. People will learn from you.
4) Give Recommendations
You can give recommendations on anything! From books to hikes, travel destinations, restaurants or recipes – people would love to learn from you.
Recommendations save people time and money, and most importantly enrich their lives! From strangers on the street, family, friends to blog readers, it feels good to make recommendations!
5) Get Noticed
Blogging has become the new resume. From aspiring columnists, authors, comedians to consultants, blogs help people establish themselves as authorities. Blogging is a great way to get headhunted for a job, get a publishing deal, test book ideas or acquire new clients.
6) Help and Inspire
Do you feel strongly about a certain cause? Have you been through something that could help or inspire others?
Blogging can bring hope, give support and make differences in people’s lives. From helping people take take control of personal finances, healthy living, raising awareness, or helping other parents, you can be a voice through your blog. You could literally reach millions of people.
7) Create a Community
Modern day blogs thrive on two-way communication. Bloggers enjoy connecting with their readers and making friends with other bloggers. The blogging community is friendly and helpful. It’s also a great way to network.
I recommend reaching out to a few people whose blogs you admire and are at the same stage as blogging as you are.
8) As a Creative Outlet
Some people blog purely for the love of the written word. Blogging improves writing skills; I also find it cathartic. Blogging helps me process my thoughts and helps think more clearly.
You can blog privately, publicly or simply share your blog with a small group of people. Blogging is a form of expression and a powerful creative outlet.
9) Promote your Company or Product
Creating a blog for your company’s website is a great way to promote your products.
I’ve had great success blogging for my wife’s company. My goal was to convert traffic into sales. The posts I created for her were helpful, practical and informative. A few of the blog posts earned editorial links to her website. Search engines then saw her website as an authority and local search rankings for her business sky rocketed. Her phone hasn’t stopped ringing since. I know, because I hear it every day : )
Combine awesome content with strong calls to action – and you’re likely to see an uptick in sales.
Should I Blog?
The simple answer is yes! Whatever your reasons for starting a blog, I highly encourage you to do so!
Blogging is hugely fulfilling. I love blogging. I’m lucky to be a full-time blogger and make enough money from blogging.
How do I Start a Blog?
Are you Ready to become a Blogger?
Starting a blog is super easy.
You don’t need to be technical or have any past experience. All you need is a computer and an internet connection!
Follow my simple step-by-step guide to start a blog:
By the end of the guide your blog will be up and running.
If you get stuck at any point along the way, please contact me. I will be glad to help you start your blog!
Why Do You Blog?
I’d love to know why YOU blog; or what motivates you to start a blog. Every reason to blog is inspired!
Leave me a comment – I’m looking forward to reading your reason to ‘why you blog’!